A normal ‘Software Development’ without ‘User Experience Design’ yields a software that is difficult to use is costly due to unnecessary technology, features and requires hiring only experienced staff to use it makes less use of what computers can do best and instead burdens people to do things like remembering, repetitive typing or calculating Ultimately it does not serve the very purpose it was built for.
“Good software is one that is reliable, meets expectations and is pleasurable to use.”
One of the most important outcomes one expects from building Software is to; get more work done in lesser time. It is very logical to understand that to get more work done the implicit need is that the software should be easy to use.
Software development process focuses only on basic needs of being reliable such as
To build a good software the process should also focus on the implicit needs of making it easy to use. Therefore we need to understand what makes it easy for the person using it, and to do that we need to study a few of them to get a generic idea. Making software easy to use is a big step in satisfying the requirement for building good software, but this still does not make the product unique and pleasurable to use.
We work with you or your vendors to define search, navigation, organization, personalization, and knowledge management systems that improve usability and findability, elevate customer satisfaction, and strengthen competitive advantage.
Following illustration shows the criteria that make technology easy and pleasurable to use. + functional + creative + attractive + credible + popular + informative + useful + usable + desirable + accessible + credible + findable
We develop sitemaps, wireframes, sketches, prototypes, use cases, and functional requirements that specify the intended structure and behavior of web sites, interactive services, and information systems.
We create aesthetic designs for different medium such as print and web, branding, Research We conduct field research and ethnography, user and stakeholder interviews, usability tests, goal and task analysis, site and search analytics, content and metadata audits, and competitive analysis.
We lead executive seminars and team workshops designed to communicate the core value, key concepts, and best practices of information architecture and user experience design.
We offer expert reviews that provide a fresh perspective on existing products and allow refinement of evolving plans and prototypes.
Over the years, we would like to collaborate with clients on a wide variety of creative assignments, unusual challenges, and special projects.
User Experience Design is a highly multi-disciplinary field, encompassing different skills
These skills incorporate aspects of psychology, anthropology, computer science, graphic design, industrial design and cognitive science.
The solution provided by ALEF ARABIA is based on a simple five step Process
Understanding business goals, competitive analysis and benchmarking, along with deep understanding of users, their characteristics, needs & motivations
with users
• Focus group
• Personas
• Scenarios
Without user
• Customer support logs
• Stakeholder requirement
Collect & plan content structures
• Labeling
• Hierarchy
• Taxonomy
• Usability
• Accessibility
• Internationalization
Identify new areas of innovation, creative information flow and improve task flow and streamline experiences
• Layout design
• Interaction design
We develop sitemaps, wireframes, sketches, prototypes, use cases, and functional requirements that specify the intended structure and behavior of web sites, interactive services, and information systems.
And aesthetic visual appeal, colors & Branding
• Visual Hierarchy
• Visual Branding
• Contextual Icons & Images
Generic Templates for development team to use; based on finalized wire-frame designs
• XHTML
• CSS
• Images
• Cross browser testing
• Performance
• Accessibility
• Internationalization
After developers complete development using the templates, all files are validated against the original templates. The outcome of the entire 5 step design process is also validated with end users.
